One of the sectors of the economy feeling the impact of the lockdown brought about by the coronavirus pandemic is the music industry, as it has forced the physical shows to a halt, but which may be a blessing to those who know the way out.
These are the views of a Nigerian record label owner and music entrepreneur, Ndibisi George, popularly known as Blow Money, who said, though the business world is troubled, the challenge could also open a new business channel for those who can take to the technology advantage which is a viable option for businesses to thrive.
George, who is the Chief Executive Officer (CEO) of Blow Money Records (BMR), believes that every challenge is an opportunity to come out better and stronger, once one is ready to upgrade his knowledge base which COVID-19 is forcing many to do now. So, with the redirection of ideas, and most importantly maximising the use of technology, things will get better in the industry.
“These days, everywhere is locked up. there is no gathering of people in public places, clubs are closed up, and every avenue where people gather to merry and listen to music for celebration purpose has been locked up due to the coronavirus pandemic.
“This is very challenging for practitioners and investors in the music industry, since shows can no longer be organised, and other outdoor events which are an avenue for musicians to sell their products and make money are banned.
“However, it is an eye-opener for many that we are in a changing world, so, everyone needs to redirect their business pattern. Now, what is happening has changed the way the game is being played in the music industry. We are now migrating to the virtual world, and the webspace is being expanded.
“This is a good omen for those who are ready to upgrade their skills and make the appropriate use of technology. Musicians are now into virtual shows, people are even organising birthdays online, likewise, there are online fashion shows, and these are increasing the crowd of followers of celebrities on their social media accounts.
“The development as far as the online expansion is good. Video releases are getting patronage online, single audio releases of musicians too are getting huge patronage and people are making downloads online. So, what is being missed in the physical world is covered for online,” the Blow Money Records boss said.
As a result of the development, he admonished practitioners in the industry to up their game, learn new skills, get new software and hardware that could make their work easier, and understand the technicalities in adding quality and value to their productions.
Likewise, he called on every authority concerned to also support the upcoming musicians who are still struggling to make headway and give social security to cushion the effect of the lockdown which is being felt by some individuals whose businesses are also adversely affected by COVID-19, while also charging the government to reduce the burden the foreign exchange has brought on equipment and materials needed for music production.
Blow Money Records artist Realzy looks great on Nigerian most celebrated Award, The Headies Awards 2019 #13thHeadies red carpet last night in Lagos Nigeria.
Realzy who has new hot banging song and video out on every platforms titled Vanessa was spotted on the red carpet alongside some top Nigerian celebrities, such as Director Avalon, Mc Lively, Mc Shakara and Super Star Dj Goddenco…
Blow Money Records frontline act “Realzy” come through with the official video of his currently trending single “Vanessa” after dishing out the audio months ago. This is no doubt one of the most classic video we will be seeing this year, the video looks super dope, sharp and very appealing to the eyes as the video herbalist Avalon Okpe did some magic to the video
Sit back and enjoy this intriguing video from Realzy Tiger!
Straight from BlowMoney Records camp, here comes the long-awaited single for the year, called Shaku Shaku madness.
The lyrical kid and Thunderstrike crooner “Realzy” dishes out this hot banging sound to kick start this year’s campaign.
If you think you have heard the best of Shaku Shaku style of music, then you are on a long thing, because Blow Money Records finest has just combined Afro-pop sound and South African kicks to deliver something spectacular to music lovers worldwide.
“I get more money to spend o, thought I came from the ghetto, and I no go stop till I buy the Benz o, Benz oo” he sings.
REALZY is an Afropop singer, song writer and an indigenous rapper, with birth names Ridwan Muili Olanrewaju, and Shaku Shaku Madness was produced, mixed and mastered by Skelly.
Download, Listen and Share…
Blow Money Records signs Realzy to a Multi-Million Naira Recording deal!
Music lovers will be experiencing a new style and class of African songs worldwide with the introduction of this young gifted and talented Nigerian rapper, song writer and a performer, Realzy.
Muili Ridwan Olanrewaju born April 14 in the late 90’s better known as Realzy is an indigenous rapper, singer, performer, entertainer, and song writer, hail from Nigeria city of Ogun State.
He discover his musical career when he was exactly 16 years, then he started with a group called Loggy T Pop then he was known as Real pop, but later change the stage name to Realzy.
He was the winner of Fame House Show an indoor competition hosted in Festac Town Lagos, in the year 2011 and other various talent hunt, which gives him edge to rock the stages with top stars like:
Sound Sultan, Joe-El, Jaywon, Mode9, Capital FEMI, Pepenazzi, Lynxx, Presh, Reekado Banks, Runtown, Selebobo, Dj Spinall, Victoria Kimani and many more.
He is a student of Gateway Polytechnic situated in Ogun State studying Business Administration.
This young talented rapper Realzy just signed up a multi-million naira recording deal with an entertainment company (Blow Money Records) in Nigeria. Blow Money Records is an entertainment outfit in Nigeria focused on utilizing excellent strategies and innovative process to improve the entertainment industry in Nigeria and the world at LARGE.
Get ready as we all anticipate this new talent, brace up for the game of afro rap music is about to change, Ladies and Gentlemen, its REALZY, aka Easy, Work, Eyan Buruji Kashamu, Eyan adenuga, dope boi.. Follow REALZY on (Twitter and Instagram: @official_realzy)